Stores turn to Bitcoin for a marketing boost

bitcoinstore

Sapan Shah started accepting the virtual currency Bitcoin at his Subway franchise in the Philadelphia suburb of Allentown in November. Almost immediately, people began trickling in from out of state just to experience the novelty of buying a sandwich with their digital coins. Andrew Torba and a friend drove 45 minutes. “During the ride we spoke about the potential Bitcoin had to completely revolutionize global commerce and finance, which only heightened the anticipation to make our first purchase,” he wrote in a blog post titled “I Bought Subway with Bitcoin and It Was Awesome.” Shah started getting attention on Reddit, then from local media. Two weeks after he started accepting Bitcoin, he was on CNBC. His story has also been featured by Yahoo, The Washington Post, CNN, and Entrepreneur magazine. It’s the Bitcoin bump. [Source]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s