Bitcoin is an inherently digital currency, with its roots in cryptography and distributed networks, so it makes sense that acceptance by the consumer electronics industry is crucial for its success. Technologically-minded people will be the first to adopt Bitcoin and the transactions they make will drive the exchanges over the next several years. The presence of BitPay, a bitcoin payment processor, at CES shows an eagerness to expand its reach into larger corporations and to increase the volume of legitimate transactions conducted within the exchanges.

Read the full article in AdWeek here.